“Our market research has shown that the classic fruit and vegetable smoothies are mainly consumed by vegetarians and vegans”, says Manfred Hellweg from the butcher’s shop Hellweg & Son. “We now want to make this unique drink experience available to committed carnivores, too.” To this end, the Hellweg’s family business collaborated with others to develop a smoothie containing 45% pork and 45% beef. The final 10% is poultry blood to produce the correct consistency, as well as a pleasant poultry flavour in the finish. The new smoothie is best served cold with a straw.
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More meat smoothies are planned for the future. The butchers’ cooperative is currently working on a purely poultry drink (chicken, turkey and pheasant). Even more exotic flavours will soon be available, including goat, chick and horse, and a Bratwurst smoothie.
For the time being, the company wishes to concentrate on marketing these ready-made smoothies to supermarkets. In the long run, however, there are plans for a weekly “meat box” delivery service, Manfred Hellweg reveals. “The box contains just the right amounts of raw meat so anyone can easily mix their own fresh smoothies in next to no time.”
pfg; pictures [M]: Shutterstock
Read the German version HERE.